FOR HOTELS IN THE UK & IRELAND

Energise your team to book more weddings

After nearly two decades in the wedding industry, I can help you attract aligned enquiries and get better bookings.
(And have fun doing it. Promise!)

HOT TAKE

Your job is to deliver weddings create moments people remember forever.

I’m here to help you. Every step of the way.

I’m Ciara Crossan, CEO of WeddingDates and founder of WedPro, the Wedding CRM. Since 2008, I’ve been working my ass off helping hotels increase conversions across the whole wedding journey using real data, not guesswork. 

I don’t just teach sales, marketing and team motivation. I live them. I lead a team and run a business and know what it takes to keep moving in a pressurised environment. So when things feel stuck, you’ve got someone in your corner who can help.

Ciara Crossan smiling and looking upward in a teal dress with pink lightning bolts, pink quiff hairstyle, and blue arrow earrings, surrounded by suspended text pages.
Laptop sticker graphic with checkmarked text reading “real data,” “real insights,” and “more bookings,” beside colourful pie chart, bar chart, and heart icons.

AS FEATURED IN

The Currency
Irish Examiner
Hotel & Restaurant Times
Business & Finance

Stop wasting energy chasing more enquiries.
Start building momentum by converting the
right ones.

Ciara Crossan giving a keynote in a bright pink suit, gesturing in front of a presentation slide with survey results, including “51% read reviews.”

BIG-STAGE ENERGY. REAL-BIZ TAKEAWAYS. 

Keynote Speaking

Book me when you want your wedding, hospitality or entrepreneur crowd awake, laughing and scribbling down ideas they’ll actually use. I bring nearly two decades of insight to the stage with the stories and data that make your event feel instantly more valuable.

Ciara Crossan laughing as she facilitates a workshop with seated participants in a bright meeting room.

Wedding Sales Workshops

MORE BOOKINGS. LESS GHOSTING. 

Bring me in for hands-on workshops that help your entire team stop losing perfect-fit couples somewhere between first look and final yes. We’ll audit what’s happening now, fix the leaky bits and streamline a wedding sales journey couples actually want to commit to.

Ciara Crossan smiling beside a desktop monitor showing a video call with three hotel senior management participants during her six-month programme.

SIX MONTHS. NO MORE WINGING IT.

Wedding Sales Programme

When you need someone in the weeds with senior management, I partner with your hotel to improve wedding sales from the inside out. We’ll dig into your numbers and enquiries, support the key people driving sales and build a structure that keeps delivering long after we wrap.

Castle Green Hotel

The training Ciara delivered for our hotel brand was super detailed and incredibly helpful. She’s professional, friendly and clearly knows her stuff. The whole day was really engaging and gave us loads of valuable insights. Would absolutely recommend her to anyone in the wedding industry!

– Hanna, Castle Green Hotel

Jonathon Gallagher

Ciara is a true entrepreneur and passionate business leader. She always goes the extra mile and her success to date is testament to this. I look forward to continuing to work with her in the years ahead and thoroughly enjoy her passionate, upbeat approach to doing business. 

– Jonathan Gallagher FCIM, Lough Erne Resort  

Lift Others Up Sticker
Lift Others Up Sticker

Ciara Crossan at the summit of Mount Kilimanjaro after climbing with KiliClimb4Kids, supporting children’s education and empowerment.

Good business should also do good 

MENTORING & COMMUNITY

I’ve always believed you get more from business when you give more to the people around you. That’s why I mentor through programmes like Network Ireland, Women in Business NI and IGNITE at University College Cork, and jump at chances to speak to students and future founders before anyone convinces them to play small.

I also back causes that bring people together and make a real difference. From walking the Camino for Leo’s Angels to climbing Kilimanjaro with KiliClimb4Kids, as well as supporting LIFT Ireland, Irish Guide Dogs and local community projects. Because business is at its best when it lifts others up.

Back in 2008, this was just a dream

I started WeddingDates at 25 with a borrowed laptop, a copy of the Yellow Pages and a stubborn hunch that venues deserved a better way to manage wedding enquiries…


All_ireland Business Awards 2019 Winner
LIFT Leading Ireland's Future Together Awards Winner
EY Entrepeneurial Winning Women Class of 2024

Ciara delivered a great session with high energy and passion. The topics were really engaging, relevant and focused, the sharing of best practices and real-time data was especially valuable.

– Stuart Chappell, Legacy Hotels & Resorts Ltd

Ciara is engaging, high energy and well able to deal with "off-the-cuff" curveball scenarios. A true professional.

– George Leahy, Midlands Park Hotel & Conference Centre

Follow me on Instagram